These are a place to start, not a vending machine.
"Something's wrong but we can't name it."
You send me the mess — briefs, decks, research, whatever you have. I read everything, talk to the right people, and come back with what's actually going on. You get a named problem and a proposal for what to do about it.
This is the diagnosis, not the treatment. Execution and ongoing support are separate conversations.
"Somewhere along the way, things got stuck" or "everything we do looks like everyone else"
You bring the brief or the stuck point. I spend a day unpacking it and assessing the question underneath it. You get a document of provocation and possible paths forward.
This is pure thinking applied to existing plans. Not a finished deliverable you can hand to a creative team.
"We know what we need built."
You have a brief. I produce the artifact — positioning, creative strategy, campaign architecture. You get a finished, usable thing your team can take and build from.
The brief is the brief. Open-ended exploration and unlimited revision cycles are separate engagements.
"We need someone who gets us and can wear lots of hats"
Usually starts after a sprint or project — you want me to stick around. We set terms for ongoing strategic access. You get a strategist who carries context across projects and quarters. Outside perspective from someone who knows the inside.
Not a full-time employee. The outside view only works because I'm not on payroll.